How To Use Social Media To Boost Your Food Service Business

Social media is omnipresent in today’s society. It has become an integrated and assumed part of daily life and most businesses recognize the value of using social media to boost their bottom line. Restaurants are no exception.

As the owner or manager of a restaurant, bar, or eatery, it is critical that you harness the power of social media. Here are five ways to make it work for you.

Maximize your Facebook page

You may have a Facebook page with a decent number of followers, but in order to get the most out of it, you need to consistently offer new and relevant content. While posting a picture of food is good, consider sharing recipes of popular items or starting a loyalty rewards program built around the check-in feature on Facebook. This increases your visibility and also exposes you to new prospective customers through your followers’ Facebook accounts.

Use Twitter to run contests

Let your customers be your advocates. Use Twitter to run a contest by using a hashtag that is unique to your business or the contest itself. Select the contest type before launching. For example, a contest that requires a simple retweet will have wider appeal than one that also requires posting a photo. However, the additional effort of sharing the photo will separate those who are truly invested in your brand from those who are not.

Preview the menu with Pinterest

Pinterest is a great visual medium. What better way to let customers check out your dishes than by having images of all of them in one digital place? When you pin an image, it links to the URL of where it originated, driving traffic back to your website. A great pin can attract plenty of attention and the more people that re-pin your pins, the more attention your establishment gets.

Use YouTube to take customers behind the scenes

YouTube is a great asset to let an establishment give its customers an insider’s view. For example, your chef can be filmed preparing some of your popular dishes. Likewise, your bartender can show how he or she makes that delicious drink on your menu. The potential is limitless on YouTube, and considering it is the second largest search engine behind Google, it’s a great channel to help your business get found online.

Ask for feedback

The best way to increase engagement and keep your social media profiles humming is to ask for feedback. When you receive comments from customers it’s critical to respond and engage. More importantly, you must take action. If 300 people say they hate the music played at your place, you should consider changing your tune.

Using social media is a great idea for your establishment, but it’s important to have a plan before you dive in. If you’d like to talk about other strategies for boosting your business, schedule a free, no-obligation consultation.


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