Tired of Turnover: 4 Tips for Hiring Loyal Employees

Across the country, businesses in nearly all industries are battling against the tide of high turnover rates. With the recovering economy, employees once again have options, and many are taking advantage of their ability to continually find the next best thing.

So, what can you do to attract and retain loyal employees?

Luckily, there are techniques you can leverage to help determine which job applicants are more likely to be loyal to your company.

Pitch Your Mission

During the interview process, make your mission a priority in the conversation. Discuss how your mission will lead to meaningful opportunities for them, and offer examples of meaningful projects that other team members have had the opportunity to work on. By using memorable mission and vision-driven phrasing, the candidates who connect with values will begin to stand out above the less connected ones.

Brand Yourself

Most companies think of branding when it comes to marketing themselves to consumers, but few stand out with branding themselves for potential employees. The majority of job seekers explore a company’s website before applying for a position. Give them a place to go where they can learn about what it’s like to work for your company. Ensure all of your messaging incorporates the importance of the company’s mission in the everyday work.

Discuss Purpose

Especially with the millennial generation, candidates are drawn to companies that incorporate purpose into their company culture. With a technology-centric workforce, many employees remain connected the majority of the time. It’s important for them to know that their hard work will mean something. All employees should have a sense of purpose with their work, if you are looking to have a loyal staff.

Look for Alignment

The interview process is the perfect time to talk with candidates about their passions and visions. Ask them how their values align with the mission and purpose. As candidates begin to make the connection between your company values and their personal passions, you will have great insight into their true feelings about the position.

About the Author

Following more than three decades of business expertise, Tony Edgar has joined forces with FocalPoint Business Coaching to create innovative results for business owners, CEOs, and executives across Southwest Florida. Driven by his focus, decisiveness, effective communication skills, and easygoing personality, Tony is an efficient and dynamic coach for business leaders who are looking for high-end results. Tony specializes in improving the efficiency, productivity, and profitability for his clients.

Start the conversation on how FocalPoint’s science-based assessments can improve the hiring cycle for your company. Schedule your free 30-minute business consultation with Tony!


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